Brand Nods to its Heritage with a Hue Reminiscent of Its Iconic Past

Benton Harbor, Michigan (September 4, 2018)–Since its introduction in 1919, KitchenAid has been an icon in the kitchen, and today the brand debuts the heritage-inspired Misty Blue color in select 100 Year Celebration Limited Edition products across countertop and major appliances. With this launch, KitchenAid is inviting passionate home cooks to share in its celebration, honoring nearly 100 years of making.

Misty Blue is a soft blue color with a hint of green that is reminiscent of one of the first KitchenAid Stand Mixer colors ever introduced. This custom color is available in the Limited Edition Heritage Artisan® Series Model K 5 Quart Tilt-Head Stand Mixer, as well as a 36” 6-Burner Dual Fuel freestanding, Commercial-Style Range. While honoring the roots of KitchenAid and its ascendancy as a premier color authority, the select Misty Blue products reflect the brand’s continued commitment to designing tools that help home chefs get the most out of cooking.

“Misty Blue brings back a classic style that will spark nostalgia across generations, while also continuing to feed inspiration in the kitchen,” said Nikki Lockett, U.S. Marketing Leader for KitchenAid Small Appliances. “This launch not only commemorates the brand’s past – but it also celebrates all the passionate home cooks who have inspired our innovation for the last 100 years.”

The stand mixer is available in two different models: One with a ceramic bowl with flex edge beater and one with a white-coated stainless-steel bowl. Both models will include unique limited-edition features: a heritage-inspired KitchenAid® logo, and a custom Power Hub cover celebrating 100 years of KitchenAid.

The 36” 6-Burner Dual Fuel Freestanding, Commercial-Style Range features a gas cooktop with electric oven, bringing the tools of restaurant chefs into residential kitchens. The range has convect bake, roast and broil settings and is complete with a Misty Blue door that celebrates 100 years of making.

To give passionate makers the opportunity to kick off the 100 Year celebration alongside the brand in 2019, KitchenAid is launching the 100 Year Limited Edition products in September 2018. Going a step further to offer a truly unique keepsake, the brand will release 20 numbered units of the ceramic bowl with a hobnail finish and flex edge beater, exclusively on KitchenAid.com.

KitchenAid brand’s year-long anniversary celebration will not only commemorate the brand’s storied past, but will also pay tribute to the passionate makers who have pushed KitchenAid to create the most iconic, innovative and advanced products in the world. KitchenAid invites everyone to celebrate the spirit of making that will undoubtedly inspire the brand for another century, starting with a look back in
time with Misty Blue.

About KitchenAid
Since the introduction of its legendary stand mixer in 1919 and first dishwasher in 1949, KitchenAid has built on the legacy of these icons to create a complete line of products designed for those with a passion to make. Today, the KitchenAid® brand offers virtually every essential for the well-equipped kitchen with a collection that includes everything from countertop appliances to cookware, ranges to refrigerators,
and whisks to wine cellars. To learn more, visit KitchenAid.com or join us at Facebook.com/KitchenAid and Twitter.com/KitchenAidUSA.