Architect and Design Products Venus Williams’s Firm V Starr Honors Women in Debut Product Collaboration With Wolf-Gordon

Venus Williams’s Firm V Starr Honors Women in Debut Product Collaboration With Wolf-Gordon

Words: Georgina McWhirter

Venus Williams is well-known as a tennis champion. But she’s also acing it off the court. At this year’s NeoCon, her firm V Starr launches its first-ever product collaboration: Muse, an upholstery line with Wolf-Gordon that celebrates the power of women. Rounds of drawings went back and forth between Williams and V Starr principal Sonya Haffey and Wolf-Gordon CCO Marybeth Shaw and senior textile designer Kathrin Hagge, culminating in the three uplifting patterns, which come in a range of colorways that cleverly incorporate various pronouns (think Alabasther). There’s Elena, a matelassé of dancing figures rendered in post-consumer polyester and nylon; Ora, a bleach-cleanable polyester-nylon on which twisting, gradated helices vibrate with energy; and Frida, a poly-acrylic blend where black and white twisted yarns resemble kinetic brushstrokes on a chromatic ground. “I’m so proud of the patterns and colors,” Williams says. “Venus,” Shaw adds, “is the ultimate example of female strength.” Game, set, match.

A tan fabric with gray body figures embroidered is pictured here, held by three hands, against a desert backdrop.
“It’s a nod to unity and camaraderie among women.” Visuals by Ahoy Studios with Eva Mueller.
Frida. Photography by James Shanks.
Frida. Photography by James Shanks.
Muse, an upholstery line with Wolf-Gordon that celebrates the power of women. Photography by Ryan Loco.
Muse, an upholstery line with Wolf-Gordon that celebrates the power of women. Photography by Ryan Loco.
Sonya Haffey and Venus Williams pictured in black and white.
Sonya Haffey and Venus Williams. Photography by Ryan Loco.
The Ora upholstery, pictured here, is a variety of blues and greens arranged in wavy lines.
Ora. Photography by James Shanks.
The Frida upholstery, pictured here, is a dark, lightly textured gray.
Frida. Visuals by Ahoy Studios with Eva Mueller.
The Elena print upholstery is a peach colored fabric with gray body figures embroidered.
Elena. Photography by James Shanks.

 

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